Paviqo
in development · 2024–2025Reducing lead leakage for automotive dealerships with AI-powered qualification and follow-up.
Product StrategyAI WorkflowsSaaS UX+1
Product Designer · Creative Technologist
I design products where technology, creativity, and business meet.
Toronto-based product designer and creative technologist working across AI platforms, digital tools, and connected products.
Founder at Westside Union · Faculty at George Brown College · Open to product, innovation, and creative technology opportunities
TORONTO / 2026
Selected Work
Recent projects across product design, AI, and physical innovation.
Bio Union
previous venture · Documented activity through 2023Connected smart garments for long-term physiological monitoring.
Wearable TechnologyProduct VisionHardware/Software+1
Artpresso
live · 2024Helping independent artists price their work with confidence through a clear, guided tool.
Product DesignUX StrategyCreative Technology+1
Capabilities
Product & Experience
Product strategy, UX architecture, workflows, prototyping, design systems
AI & Technology
AI workflows, automation, SaaS, connected products, hardware/software ecosystems
Creative Direction & Business
Brand systems, storytelling, market framing, presentations, stakeholder communication
Career Journey
A multidisciplinary progression over the past decade.
2007 – 2016
Fashion & Textile Engineering
Founded Box Clothing and served as Design Director for Seven Crash, leading haute couture and ready-to-wear collections.
2017 – 2023
Wearable Health Technology
Co-founded Bio Union and engineered medical wearables at NKG, designing biosensor garments bridging textiles, hardware, and health software.
2014 – Present
Education & Design Leadership
Teaching design, fashion, and creative technology across multiple universities and colleges while advancing product practice.
2009 – Present
Digital Products & AI
Leading Westside Union to build AI-powered SaaS platforms and shipping tools like Paviqo and Artpresso for creative professionals.
A practice rooted in exploration.
My approach to product design is informed by a long-standing artistic practice. Whether I am developing AI tools for enterprise or creating new media installations, I look for the intersection where human experience and complex systems meet.
Building something thoughtful? Let's talk.
Open to roles in product design, innovation strategy, and creative technology. Based in Toronto, Canada.